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Report: Nike was unwilling to give Kobe Bryant's contract similar 'lifetime' structure held by LeBron James and Michael Jordan - Lakers Daily
LeBron James recalls how close he was to signing with Reebok in 2003: "I was lost for words at the beginning." - Basketball Network - Your daily dose of basketball
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
How LeBron James spent his first endorsement check from Nike
Report: LeBron James signs lifetime contract with Nike - Sports Illustrated
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Lakers deal will make Lebron James highest career-earning NBA player
Zion Williamson signs reported 7-year, $75M contract to sell Nikes; rookie contract second only to LeBron's
Is Zion Williamson's Rookie Shoe Deal the Richest in NBA History? – Footwear News
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
LeBron James Rookie Year: Accolades, Performances, Contract Details, and More - EssentiallySports
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
Is LeBron James the Sneaker World's Last Real Signature Athlete? | Complex
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Durant signs 'lifetime contract' with Nike | Reuters
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
LeBron James rejected Reebok's $117 million to ink a $87 million deal with Nike": How Lakers superstar started his storied relationship with the Swoosh - The SportsRush
LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More
On this day in 2003: LeBron James inked the richest rookie shoe deal
Zion Williamson's shoe deal with Nike's Jordan Brand is the richest ever for an NBA rookie - MarketWatch
LeBron James Signs Largest Deal in Nike History
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
LeBron James Nike: King Jame's Lifetime Deal is Bonkers