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Report: Nike was unwilling to give Kobe Bryant's contract similar  'lifetime' structure held by LeBron James and Michael Jordan - Lakers Daily
Report: Nike was unwilling to give Kobe Bryant's contract similar 'lifetime' structure held by LeBron James and Michael Jordan - Lakers Daily

LeBron James recalls how close he was to signing with Reebok in 2003: "I  was lost for words at the beginning." - Basketball Network - Your daily  dose of basketball
LeBron James recalls how close he was to signing with Reebok in 2003: "I was lost for words at the beginning." - Basketball Network - Your daily dose of basketball

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

Report: LeBron James signs lifetime contract with Nike - Sports Illustrated
Report: LeBron James signs lifetime contract with Nike - Sports Illustrated

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

Lakers deal will make Lebron James highest career-earning NBA player
Lakers deal will make Lebron James highest career-earning NBA player

Zion Williamson signs reported 7-year, $75M contract to sell Nikes; rookie  contract second only to LeBron's
Zion Williamson signs reported 7-year, $75M contract to sell Nikes; rookie contract second only to LeBron's

Is Zion Williamson's Rookie Shoe Deal the Richest in NBA History? –  Footwear News
Is Zion Williamson's Rookie Shoe Deal the Richest in NBA History? – Footwear News

Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

LeBron James Rookie Year: Accolades, Performances, Contract Details, and  More - EssentiallySports
LeBron James Rookie Year: Accolades, Performances, Contract Details, and More - EssentiallySports

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

Is LeBron James the Sneaker World's Last Real Signature Athlete? | Complex
Is LeBron James the Sneaker World's Last Real Signature Athlete? | Complex

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

Durant signs 'lifetime contract' with Nike | Reuters
Durant signs 'lifetime contract' with Nike | Reuters

Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All  Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More

LeBron James rejected Reebok's $117 million to ink a $87 million deal with  Nike": How Lakers superstar started his storied relationship with the  Swoosh - The SportsRush
LeBron James rejected Reebok's $117 million to ink a $87 million deal with Nike": How Lakers superstar started his storied relationship with the Swoosh - The SportsRush

LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports  Illustrated FanNation Kicks News, Analysis and More
LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

Zion Williamson's shoe deal with Nike's Jordan Brand is the richest ever  for an NBA rookie - MarketWatch
Zion Williamson's shoe deal with Nike's Jordan Brand is the richest ever for an NBA rookie - MarketWatch

LeBron James Signs Largest Deal in Nike History
LeBron James Signs Largest Deal in Nike History

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers